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About Us

Abu Shakra is highly regarded as the beauty, watches, and Luxury retail leader, thanks to its unparalleled variety of prestigious and trendy products, friendly shopping environment, and innovation.

Abu Shakra Trading Agency was established in Amman in 1961, offering the Jordanian market a wide variety of elite, luxurious brands of cosmetics, perfumes, watches, Jewellery , home decoration, and gifting.

With more than 30 branches around Jordan we make sure whatever the occasion is, Abu Shakra is definitely your first choice. Afterward, the brand took the Egyptian market by storm under the brand name Mazaya. Abu Shakra Trading Egypt operates more than 60 Branches for its deferent activities in Egypt.

Royal Abu Shakra boutique is the most prestigious home accessories and lifestyle destination for crystal, porcelain, silverware, and chandeliers. Royal is the house for Christofle, Lalique, Baccarat, Bernardaud, Daum, Lladro, Ralph Lauren, among others.

Luxurya Abu Shakra offers the most luxurious high end watches such as Cartier, IWC, TAGHeuer, Vacheron Constantin, Officine Panerai. Montblanc any many more


We operate three Swarovski boutiques and fee trendy fashion boutiques, Guess, DKNY, Morgan among others.

Messika Paris French fine Jewellery is a signature of Branded Jewellery that was lately added to the shopping seen in Amman


Providing a unique shopping experience, teaching, and inspiring clients to play in a world of Luxury owned by the world’s leading brands, and supporting our clients to unlock their beauty potential at our distinctive Portfolio supported by quality standards and our expertise in the retail business.


Our Vision is to be MENA’s most-loved beauty & Luxury destination and the most-admired retailer.